What We Learned From a Client's Parking Lot
http://adage.com/smallagency/post?article_id=138609
Having Compatible Cultures Can Be Crucial for Agencies and Marketers
Posted by Milan Martin on 08.24.09 @ 11:35 AM
Most suits that I've met or seen are bootlicker, the Yes-man to client, the defender of the client and the betrayer of the agency. They seem to have forgotten that the best relationships are built on trust, respect and understanding. Whatever happened to the good old marriage type of relationship? The "you jump, i'll jump" kind of bond and relationship we can treasure.
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